Top 3 Ways Mobile Apps can Drive Business

Productivity, Personalization, and Communication

Mobile apps give businesses unprecedented opportunities to engage customers and interact with employees. However, you must be sure that the end user will consider the interaction a worthwhile experience rather than an annoyance. Used correctly, mobile apps have the potential to provide your business with both tangible (increased sales) and intangible (enhanced customer loyalty) benefits. The following tips can help you understand how mobile apps drive business.

1. Enhance the productivity of your sales reps. If you were to condense the job requirements for your reps into just five words, those words would likely be, “Make sales and increase revenue.” Logically, the more time that reps can spend selling, the more sales they will make. However, in most businesses, reps have traditionally spent a great deal of time filling out paperwork, calling the office for answers to customers’ questions and similar routine tasks. You can make your sales reps more productive by developing mobile apps to eliminate the most time-consuming tasks, giving your reps the time to do what they do best, which is sell your products and services.
2. Give your customers a personalized experience. Virtually everyone enjoys a little personal attention, whether it is having a waiter recognize a returning customer or having a bookstore know that the preferred choice in books is science-fiction paperbacks. The customer’s location, stated interests on social media sites and purchase history can all be combined to let you create an offer or experience that is customized to his or her tastes. Mobile apps let you make the purchase journey easier for your customers, helping you to build a more loyal following and encouraging repeat business.
3. Mobile apps allow you to communicate instantly. Whether you are communicating with employees or customers, you have a direct conduit that you can leverage for immediate communication. For customers, you can push relevant information, such as coupons, order status or a new blog post, to help enhance your relationship with them. For employees, you can push critical information, such as rescheduled appointments, just as easily.Knowing how and when to use mobile apps is more of an art that is learned through experience than a science that can be easily conveyed. At PhaseAlpha, we have both the experience and the skills to guide you through the development and deployment of your mobile app initiatives to drive your business forward. Contact us today!