5 Tech Trends Already Driving Mobile Innovation

Self-Service, Analytics, and Deep Linking

Consumers have long adopted mobile apps, and enterprise mobility has followed suit. Selected mobile technologies, such as mobile device management, are now standard. More decision makers are turning their thoughts to mobilizing their entire enterprise. Their efforts are facilitated by five technologies that are driving innovation in the consumer market and are available for use in enterprise mobility as well.

1. Self-Service Apps

Thus far, the majority of mobile enterprise apps focused on the access and display of data from business systems. If you consider the number of possible scenarios involving accessing company data via a mobile app, that number is far greater than the apps that the company’s development teams could produce. Platforms and tools, however, are available that allow users to create their own data-driven self-service mobile apps. The best platforms combine seamless front-end authoring with secure, sophisticated back ends. This is a key part of modern app development.

2. Predictive Analytics

Predictive analytics is a major component in machine learning. Early mobile analytic solutions measured basic KPIs (Key Performance Indicators), such as app crashes, user sessions and engagement. Modern app development makes it possible to apply predictive models that enable the prediction of user actions and respond, such as displaying content at a specific point. Coupled with stream analytics that can execute queries containing hundreds of thousands — or even millions — of events in real time, predictive analytics see results in mobile advertising.

3. Mobile Deep Linking

Mobile deep linking is the concept of specifying the configurations and format to use when an app is launched. These specifications can include items such as the user profile, home screen and more. For enterprises, deep linking can allow the delivery of specific apps that are interconnected by deep links. Conceptually, deep linking can allow enterprise mobile apps to focus on specific tasks while using the deep links to communicate with other mobile applications.

4. New App Development Stacks

When developing a mobile app, the issue of native versus cross-platform development frequently arises. In the past, the primary solutions for enterprises were Appcelerator, Xamarin or something similar. These stacks provide value, but they do not offer the native stacks that many developers prefer when implementing enterprise mobile apps. New stacks that offer the best of both worlds, such as security, simplicity, testing and robustness, are now the preferred solution.

5. Mobile App Streaming

Application streaming for desktops carved out a multi-billion dollar market, and the possibilities for mobile apps were thought to be great. Although the consumer market has dominated mobile app streaming, the potential for enterprises, such as streaming content, data or even entire apps from a central, secure location on demand can lead to greater adoption of enterprise mobile apps.

For More Information

To learn more about these core components of modern mobile innovation and how we can help, contact the experts at PhaseAlpha. We can be reached by phone at (913) 648-9200 or by email at info@phaseAlpha.com.