Having an effective mobile strategy is no longer optional for any business seeking to win new customers or retain and nurture existing ones. The world has been moving to mobile devices for years, and the trend has been increasing dramatically over the decade. In a competitive marketplace, it is critical to give your customers what they want — and they want mobile apps.
There are two basic methods that can be used to develop a mobile app: custom and platform-based. Neither method is superior in every situation. There are times when you may need a complete, "from scratch," full custom app, but there are also times when you would be better off choosing platform-based development. Here are the advantages and disadvantages to each method.
At PhaseAlpha, we can develop mobile apps using either method or a hybrid method that combines the best features of each. Ultimately, your goal should be to provide your end users with the best experience possible, and we can help you achieve that goal. To learn more, drop us a line at firstname.lastname@example.org or call us at 913-648-9200.