In recent years, consumers have been adopting mobile apps in ever-increasing numbers. However, enterprise mobility has proceeded at a much slower pace although selected mobile technologies, such as mobile device management, have found wider acceptance. With the current interest in enterprise mobility, however, more decision makers are turning their thoughts to mobilizing their entire enterprise. Their efforts may be facilitated by five technologies that are already driving innovation in the consumer market and are available for use in enterprise mobility as well.
Thus far, the majority of mobile enterprise apps focused on the access and display of data from business systems. If you consider the number of possible scenarios involving accessing company data via a mobile app, that number is far greater than the apps that the company's development teams could produce. Platforms and tools, however, are available that allow users to create their own data-driven self-service mobile apps. The best platforms combine seamless front-end authoring with secure, sophisticated back ends.
Predictive analytics is a major innovation in machine learning. The early mobile analytic solutions measured basic KPIs (Key Performance Indicators), such as app crashes, user sessions and engagement. Modern technologies make it possible to apply predictive models that enable the prediction of user actions and respond, such as displaying content at a specific point. Coupled with stream analytics that can execute queries containing hundreds of thousands — or even millions — of events in real time, predictive analytics are already seeing results in mobile advertising.
Mobile deep linking is the concept of specifying the configurations and format to use when an app is launched. These specifications can include items such as the user profile, home screen and more. For enterprises, deep linking can allow the delivery of specific apps that are interconnected by deep links. Conceptually, deep linking can allow enterprise mobile apps to focus on specific tasks while using the deep links to communicate with other mobile applications.
When developing a mobile app, the issue of native versus cross-platform development frequently arises. In recent years, the primary solutions for enterprises have been Appcelerator, Xamarin or something similar. These stacks provide value, but they do not offer the native stacks that many developers prefer when implementing enterprise mobile apps. New stacks that offer the best of both worlds, such as security, simplicity, testing and robustness, may soon become the preferred solution.
Application streaming for desktops carved out a multi-billion dollar market, and the possibilities for mobile apps could reach even greater heights. Although the consumer market is currently dominating mobile app streaming, the potential for enterprises, such as streaming content, data or even entire apps from a central, secure location on demand could lead to greater adoption of enterprise mobile apps.
To learn more about what the future holds for mobile enterprise apps and how we can help, contact the experts at PhaseAlpha. We can be reached by phone at (913) 648-9200 or by email at email@example.com.